Pelatihan Karyawan Terkait Product Knowledge Pada PT Topindo Atlas Asia (Top 1 Oil)
Abstract
The research is motivated by a major challenge for companies to create competent employees and thus be able to help company compete in the big market. The purpose of this research is to know employee knowledge regarding products. This research method uses primary and secondary types of data, data-collecting techniques with interviews, observation, and documentation, while the research analysis techniques used are qualitative. The analysis showed that PT Topindo Atlas Asia (Top 1 Oil) has implemented most of the concepts of good training, but there is still room for more in the frequency of training. The problem with this research is employee knowledge regarding the Top 1 product is not maximum. The solution given regarding the problem is to produce a product card so that the employee knowledge of the product increases and thus be able to make it easier for them to promote and sell products.References
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[8] F. Hasan and N. Imsiyah, Konsep Dasar Pelatihan, no. November. Jember: UPT Penerbitan Universitas Jember, 2018.
[9] S. Singerin, Manajemen Pelatihan Dan Pengembangan. Ambon: CV. AZKA PUSTAKA, 2022.
[10] A. Chaerudin, Manajemen Pendidikan dan Pelatihan SDM. Jakarta: CV Jejak, 2019.
[11] C. C. Cen, Manajemen Sumber Daya Manusia. Jakarta: PT Inovasi Pratama Internasional, 2022.
[12] R. Suprapto and M. Z. W. Azizi, Buku Ajar Manajemen Pemasaran. Myria Publisher, 2020. [13] P. Wantara, S. A. Irawati, W. S. Werdi, and H. Purwanto, Manajemen Pemasaran Garam. Malang: Media Nusa Creative, 2022.
Published
2023-02-12
How to Cite
LESTARI, Naida Fadilah; SUPARDI, Supardi.
Pelatihan Karyawan Terkait Product Knowledge Pada PT Topindo Atlas Asia (Top 1 Oil).
JURNAL MAHASISWA BINA INSANI, [S.l.], v. 7, n. 2, p. 199-208, feb. 2023.
ISSN 2528-6919.
Available at: <http://ejournal-binainsani.ac.id/index.php/JMBI/article/view/3068>. Date accessed: 08 sep. 2024.
Section
Articles
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
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