Peran Kepercayaan Memediasi Hubungan Reputasi dan Intensi Pembelian di E-Commerce
Abstract
This research is conducted to discover the mediation role of trust, especially trust to seller in e-commerce, to seller reputation and purchase intention relationship in e-commerce. Data in this research is collected using questionnaire. Data in this research is analyzed using Path Analysis and Sobel Test. Finding in this research shows that trust to seller is able to mediate the relationship between reputation and purchase intention in e-commerce. Other findings in this research is reputation variable affect purchase intention directly in statistic test, and reputation variable is affecting trust to seller variable and trust to seller variable significantly affect purchase intention variable. The finding is expected to contribute in providing new insights in accounting information systems research, especially related to e-commerce in Indonesia and are expected to provide reference contributions for future studies in the same field.References
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Chang, M., Cheung, W., & Tang, M. (2013). Building trust online: Interactions among trust building mechanisms. Information & Management, 439-445.
Dai, Y., Viken, G., Joo, E., & Bente, G. (2018). Risk assessment in e-commerce: How sellers' photos, reputationscores, and the stake of a transaction influence buyers' purchasebehavior and information processing. Computers in Human Behavior, 342-351.
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Hong, I., & Cha, H. (2013). The Mediating Role of Consumer Trust in an Online Merchant in Predicting Purchase Intention. International Journal of Information Management 33, 927-939.
Hong, I., & Cho, H. (2011). The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust. International Journal of Information Management, 469-479.
Hsiang-Ming, L., Ching-Chi, L., & Cou-Chen, W. (2011). Brand image strategy affects brand equity after M&A. European journal of marketing, 45(7/8), 1091.
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Joo, J. (2015). Roles of the Buyer’s Trust inSeller in Posted-Price Model of Consumer to Consumer E-Commerce. Journal of Theoretical and Applied Electronic Commerce Research, 30-44.
Aulawi, H., Yanti, E. R., Nurhamidah, F. S., Suryani, A. T., Prastiwi, T. D., Fitriani, D., Listiana, N. P., & Mikkael, R. H. (2021). Berbisnis ala milenial (Kompetensi Bisnis Memasuki era Society 5.0) (I. D. Fatmaningtyas (ed.)). Bina Insani Press.
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Kusuma, L., Rejeki, S., Robiyanto, R., & Irviana, L. (2020). Reputation System of C2C E-commerce, Buying Interest, and Trust . Business: Theory and Practice, 314-321. Verslas: Teorija ir praktika / Business: Theory and Practice, Volume 21 Issue 1: 314–321.
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Ling, K., Chai, L., & Piew, T. (2010). The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention. International Business Research , 63-76.
Lu, Y., Zhao, L., & Wang, B. (2010). From virtual community members to C2C e-commerce buyers: Trust invirtual communities and its effect on consumers’ purchase intention. Electronic Commerce Research and Applications, 346-360.
Muda, M., Mohd, R., & Hassan, S. (2016). Online Purchase Behavior of Generation Y in Malaysia. Procedia Economics and Finance 37, 292-298.
Palvia, P. (2009). The role of trust in e-commerce relational exchange: A unified model. Information & Management, 213-220.
Pan, M.-C., Kuo, C.-Y., Pan, C.-T., & Tu, W. (2013). Antecedent of purchase intention:online seller reputation, productcategory and surcharge. Internet Research, 507-522.
Pavlou, P., & Gefen, D. (2004). Building Effective Online Marketplaces with Institution-Based Trust. Information Systems Research, 37-59.
Pujiastuti, E., Winarno, W. W., & Sudarmawan, S. (2014). Pengaruh E-Commerce Toko Online Fashion Terhadap Kepercayaan Konsumen. Creative Information Technology Journal, 1(2), 139-153.
Rice, J. (2006). Mathematical Statistics and Data Analysis. Cengage Learning.
Sekaran, U., & Bougie, R. (2013). Research Methods for Business. United Kingdom: John Wiley & Sons Ltd.
Shapiro, S. (1987). The Social Control of Impersonal Trust. American Journal of Sociology, 623-658.
Sujana, K., & Suprapti, N. (2016). Peran Kepercayaan dalam Memediasi Pengaruh Kualitas Situs Terhadap Niat Konsumen untuk Berbelanja di Situs Zalora. E-Jurnal Manajemen Unud, 595-622.
Tan, Y.-H., & Thoen, W. (2000). Toward a Generic Model of Trust for Electronic Commerce. International journal of electronic commerce, 61-74.
Tangkary, Septriana (2019), Kemkominfo: Pertumbuhan e-Commerce Indonesia Capai 78 Persen. SkalaNews.com. Diakses pada 5 Agustus 2020. .https://www.sirclo.com/menilik-tren-perkembangan-e-commerce-indonesia-di-2020/
Wang, Y., & Lin, K.-J. (2008). Reputation-Oriented Trustworthy Computing in E-Commerce Environments. IEEE Internet Computing, 55-59.
Wulandari, N., & Ekawati, N. (2015). Peran Kepercayaan dalam Memediasi Persepsi Nilai Terhadap Niat Beli Produk Ramah Lingkungan. E-Jurnal Manajemen Unud, 2095-2109.
Bertarelli, S. (2015). On the efficacy of imperfect public-monitoring of seller reputation in e-commerce. Electronic Commerce Research and Applications, 75-80.
Chang, M., Cheung, W., & Tang, M. (2013). Building trust online: Interactions among trust building mechanisms. Information & Management, 439-445.
Dai, Y., Viken, G., Joo, E., & Bente, G. (2018). Risk assessment in e-commerce: How sellers' photos, reputationscores, and the stake of a transaction influence buyers' purchasebehavior and information processing. Computers in Human Behavior, 342-351.
Eneizan, B., Alsaad, A., Alkhawaldeh, A., Rawash, H., & Enaizan, O. (2020). E-Wom, Trust, Usefulness, Ease of Use, and Online Shopping via Websites: The Moderating Role of Online Shopping Experience. Journal of Theoretical and Applied Information Technology, 2554-2565.
Fang, Y., Qureshi, Israr, Sun, Heshan, McCole, Patrick, Ramsey, Elaine, & Lim, Kai H. (2014). Trust, Satisfaction, and Online Repuchase Intention: The Moderating Role of Perceived Effectiveness of e-Commerce Institutional Mechanisms. MIS Quarterly, 407-427.
Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Semarang: Badan Penerbit - UNDIP.
Hong, I., & Cha, H. (2013). The Mediating Role of Consumer Trust in an Online Merchant in Predicting Purchase Intention. International Journal of Information Management 33, 927-939.
Hong, I., & Cho, H. (2011). The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust. International Journal of Information Management, 469-479.
Hsiang-Ming, L., Ching-Chi, L., & Cou-Chen, W. (2011). Brand image strategy affects brand equity after M&A. European journal of marketing, 45(7/8), 1091.
Jayani, D.H. (2020). Peta Persaingan E-Commerce Indonesia pada Kuartal II-2020. databoks. Diakses pada 10 Agustus 2020.
Joo, J. (2015). Roles of the Buyer’s Trust inSeller in Posted-Price Model of Consumer to Consumer E-Commerce. Journal of Theoretical and Applied Electronic Commerce Research, 30-44.
Aulawi, H., Yanti, E. R., Nurhamidah, F. S., Suryani, A. T., Prastiwi, T. D., Fitriani, D., Listiana, N. P., & Mikkael, R. H. (2021). Berbisnis ala milenial (Kompetensi Bisnis Memasuki era Society 5.0) (I. D. Fatmaningtyas (ed.)). Bina Insani Press.
Kemp, Simon. (2018). Digital 2018: Indonesia. Datareportal. https://datareportal.com/reports/digital-2018-indonesia
Kim, D., & Benbasat, I. (2009). Trust-assuring arguments in B2C e-commerce: Impact of content, source, and price on trust. Journal of management Information systems 26, 175-206.
Kusuma, L., Rejeki, S., Robiyanto, R., & Irviana, L. (2020). Reputation System of C2C E-commerce, Buying Interest, and Trust . Business: Theory and Practice, 314-321. Verslas: Teorija ir praktika / Business: Theory and Practice, Volume 21 Issue 1: 314–321.
Li, M., Wei, K.-K., Tayi, G. K., & Tan, C.-H. (2016). The moderating role of information load on online product presentation. Information & Management, 53(4), 467–480.
Ling, K., Chai, L., & Piew, T. (2010). The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention. International Business Research , 63-76.
Lu, Y., Zhao, L., & Wang, B. (2010). From virtual community members to C2C e-commerce buyers: Trust invirtual communities and its effect on consumers’ purchase intention. Electronic Commerce Research and Applications, 346-360.
Muda, M., Mohd, R., & Hassan, S. (2016). Online Purchase Behavior of Generation Y in Malaysia. Procedia Economics and Finance 37, 292-298.
Palvia, P. (2009). The role of trust in e-commerce relational exchange: A unified model. Information & Management, 213-220.
Pan, M.-C., Kuo, C.-Y., Pan, C.-T., & Tu, W. (2013). Antecedent of purchase intention:online seller reputation, productcategory and surcharge. Internet Research, 507-522.
Pavlou, P., & Gefen, D. (2004). Building Effective Online Marketplaces with Institution-Based Trust. Information Systems Research, 37-59.
Pujiastuti, E., Winarno, W. W., & Sudarmawan, S. (2014). Pengaruh E-Commerce Toko Online Fashion Terhadap Kepercayaan Konsumen. Creative Information Technology Journal, 1(2), 139-153.
Rice, J. (2006). Mathematical Statistics and Data Analysis. Cengage Learning.
Sekaran, U., & Bougie, R. (2013). Research Methods for Business. United Kingdom: John Wiley & Sons Ltd.
Shapiro, S. (1987). The Social Control of Impersonal Trust. American Journal of Sociology, 623-658.
Sujana, K., & Suprapti, N. (2016). Peran Kepercayaan dalam Memediasi Pengaruh Kualitas Situs Terhadap Niat Konsumen untuk Berbelanja di Situs Zalora. E-Jurnal Manajemen Unud, 595-622.
Tan, Y.-H., & Thoen, W. (2000). Toward a Generic Model of Trust for Electronic Commerce. International journal of electronic commerce, 61-74.
Tangkary, Septriana (2019), Kemkominfo: Pertumbuhan e-Commerce Indonesia Capai 78 Persen. SkalaNews.com. Diakses pada 5 Agustus 2020. .https://www.sirclo.com/menilik-tren-perkembangan-e-commerce-indonesia-di-2020/
Wang, Y., & Lin, K.-J. (2008). Reputation-Oriented Trustworthy Computing in E-Commerce Environments. IEEE Internet Computing, 55-59.
Wulandari, N., & Ekawati, N. (2015). Peran Kepercayaan dalam Memediasi Persepsi Nilai Terhadap Niat Beli Produk Ramah Lingkungan. E-Jurnal Manajemen Unud, 2095-2109.
Published
2021-06-15
How to Cite
KUSUMAWATI, Ratna Dewi; DIYANI, Lucia Ari.
Peran Kepercayaan Memediasi Hubungan Reputasi dan Intensi Pembelian di E-Commerce.
JURNAL ONLINE INSAN AKUNTAN, [S.l.], v. 6, n. 1, p. 1-14, june 2021.
ISSN 2528-0163.
Available at: <http://ejournal-binainsani.ac.id/index.php/JOIA/article/view/1471>. Date accessed: 08 sep. 2024.
doi: https://doi.org/10.51211/joia.v6i1.1471.
Section
Articles
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
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