Integrasi Association Rule Mining dan Cost-Plus Pricing untuk Optimasi Paket Produk dan Profitabilitas UMKM
Abstract
Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy, yet they still face challenges in developing product packages and optimal pricing. This study aims to integrate the Apriori algorithm and the Cost-Plus Pricing method in developing product packages and determining optimal selling prices. The data used are 2,000 MSME sales transactions processed through preprocessing, data transformation, and analysis using the Apriori algorithm with a minimum support of 0.01 and a confidence of 0.4. The results show that 54 frequent itemsets and association rules were obtained with an average support value of 0.564, a confidence of 0.926, and a lift of 1.694. The best rule produces two main product packages, namely the Coffee and Dodol package and the Chicken Special Grill, Plecing Kangkung, and Sambal package. Furthermore, the package prices were determined using the Cost-Plus Pricing method and a profit increase simulation was conducted. The results show that profits increased from 48,293,400 to 53,517,360, representing an increase of 5,223,960. Thus, the integration of these two methods has proven effective in increasing profitability and can be used as a data-driven marketing strategy for MSMEs.References
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[2] A. Afridah and M. Lubis, “Penguatan Usaha Mikro, Kecil dan Menengah (UMKM) Sebagai Pilar Kemajuan Industri Halal di Kabupaten Mandailing Natal,” Indo-Fintech Intellectuals J. Econ. Bus., vol. 4, no. 2, pp. 71–78, 2024, doi: https://doi.org/10.54373/ifijeb.v4i2.1160.
[3] Masrun, T. Yuniarti, M. Firmansyah, and R. Kurniansah, “Analisis Pengembangan Produk Lokal di Kawasan Ekonomi Khusus (KEK) Mandalika Lombok,” J. Ilm. Glob. Educ., vol. 5, no. 4, p. 2678, 2024.
[4] R. Hammad, V. C. Hardita, M. Zulfikri, and E. W. Sholeha, “Penerapan Metode Apriori Sebagai Sistem Pendukung Keputusan Pembentukan Paket Penjualan Bibit Buah,” J. SAINTEKOM, vol. 12, no. 1, pp. 58–68, 2022, doi: 10.33020/saintekom.v12i1.240.
[5] W. M. Baihaqi, “Penerapan Data Mining Dalam Menganalisis,” J. Inform. dan Teknol. Interaktif, vol. 1, no. 2, pp. 73–79, 2024.
[6] C. Huda and G. Apriliano, “Optimasi Pembelian Barang Dengan Analisis Penjualan Menggunakan Metode Association Rule Mining,” JIITU (Jurnal Inov. Inform. dan Teknol. Informasi), vol. 1, no. 1, pp. 9–18, 2024, doi: 10.25047/jiitu.v1i01.5479.
[7] N. Wahidi and R. Ismailova, “Association rule mining algorithm implementation for e-commerce in the retail sector,” J. Appl. Res. Technol. Eng., vol. 5, no. 2, pp. 63–68, 2024, doi: https://doi.org/10.4995/jarte.2024.20753.
[8] P. Kumar, K. N. Manisha, and M. Nivetha, “Enhancing Retail Performance Through Market Basket Analysis,” in Second International Conference on Advances in Information Technology (ICAIT), Chikkamagaluru: IEEE, 2024. doi: 10.1109/ICAIT61638.2024.10690589.
[9] R. Artika, S. W. Alexander, and L. D. Latjandu, “Penerapan metode cost plus pricing berbasis full costing dalam penentuan harga jual jual pada Pabrik Tahu Triple S,” Manaj. Bisnis dan Keuang. Korporat, vol. 3, no. 1, pp. 195–205, 2025.
[10] N. Wahidi and R. Ismailova, “A market basket analysis of seven retail branches in Kyrgyzstan using an Apriori algorithm,” Int. J. Bus. Intell. Data Min., vol. 26, no. 1, pp. 236–255, 2025, doi: https://doi.org/10.1504/IJBIDM.2025.143939.
[11] A. Rifa’i and R. Wahyusari, “Implementasi Metode Algoritma Apriori Untuk Menentukan Pola Pembelian Obat Pertanian,” JIIFKOM (Jurnal Ilm. Inform. dan Komputer), vol. 3, no. 1, pp. 24–29, 2024, doi: https://doi.org/https://doi.org/10.51901/jiifkom.v3i1.401.
[12] E. Omol, D. Onyango, L. Mburu, and P. Abuonji, “Apriori Algorithm and Market Basket Analysis to Uncover Consumer Buying Patterns: Case of a Kenyan Supermarket,” Buana Inf. Technol. Comput. Sci. (BIT CS), vol. 5, no. 1, pp. 51–63, 2024.
[13] P. Kumar, K. N. Manisha, and M. Nivetha, “Market Basket Analysis for Retail Sales Optimization,” in Second International Conference on Emerging Trends in Information Technology and Engineering (ICETITE), Vellore: IEEE, 2024. doi: https://doi.org/10.1109/ic-ETITE58242.2024.10493283.
[14] H. Hendra, A. Hermawan, and E. Edy, “Smart Product Recommendations in Web E-Commerce: Leveraging Apriori Algorithm for Market Basket Analysis,” IJCCS (Indonesian J. Comput. Cybern. Syst., vol. 18, no. 3, pp. 1–5, 2024, doi: https://doi.org/10.22146/ijccs.89075.
[15] G. Wijayanto, R. Rama, J. Jushermi, A. Pramadewi, Y. Rivai, and D. S, “The Effect of Pricing Strategy, Promotional Activities, Market Research, and Supply Chain Management on Marketing Performance in Indonesian Start-ups,” Int. J. Business, Law, Educ., vol. 5, no. 1, pp. 1354–1368, 2024, doi: https://doi.org/10.56442/ijble.v5i1.557.
[16] H. Li et al., “ARIMA-Driven Vegetable Pricing and Restocking Strategy for Dual Optimization of Freshness and Profitability in Supermarket Perishables,” Sustainability, vol. 16, no. 10, p. 4071, 2024, doi: https://doi.org/10.3390/su16104071.
[17] S. E. Mthembu and M. Chasomeris, “Revisiting marine services pricing in South Africa’s ports,” WMU J Marit Aff., vol. 23, pp. 5–24, 2024, doi: https://doi.org/10.1007/s13437-023-00320-7.
Published
2026-06-03
How to Cite
NASRI, Muhammad Haris et al.
Integrasi Association Rule Mining dan Cost-Plus Pricing untuk Optimasi Paket Produk dan Profitabilitas UMKM.
INFORMATICS FOR EDUCATORS AND PROFESSIONAL : Journal of Informatics, [S.l.], v. 11, n. 1, p. 48 - 56, june 2026.
ISSN 2548-3412.
Available at: <https://ejournal-binainsani.ac.id/index.php/ITBI/article/view/3886>. Date accessed: 05 july 2026.
doi: https://doi.org/10.51211/itbi.v11i1.3886.
